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The Importance of Corporate Gift Giving

  • August 17, 2017

In the world of corporate business, relationships are everything! Knowing the right people in the right places can mean the difference between success and failure in the fast-paced, ever-changing modern industries. It’s vital that you nurture your relationships with clients, customers, coworkers, and counterparts in order to get ahead.

Enter gift giving, the ever-wonderful way of saying “Thank you” to someone who has helped you or done you a favor. Giving a gift goes a step beyond a thankful phone call or email. It shows that you appreciated the person enough to actually get something for them and have it delivered to them.

Corporate gift giving can help you to make your presence felt anywhere in the world. It doesn’t matter if you’re in Los Angeles and the recipient in New York, Paris, or Tokyo—they’ll feel your gratitude when they receive your gift. Thanks to the internet, different geographic locations won’t stop you from sending a nice gift.

A gift can also help to keep your relationship strong. Relationships only flourish when you invest time and effort in the other person. Even if you’re not physically present to take them golfing, treat them to a nice meal, or grab a drink, sending a gift shows that you’re thinking about them. That is often enough to strengthen the relationship, preparing the ground for the next time you need something from them.

Giving a gift can also reinforce your personal brand. It shows that you’re willing to go the extra mile for them, and that will go a lot farther than a great business deal. People are always more interested in working with people who show they care about their needs and wants.

And, how many gifts have you received from clients, counterparts, or coworkers in the last year? Chances are it hasn’t been that many. Giving a gift sets you apart from everyone else, in a good way. It shows that you are the sort of person they want to work with, the kind of person who cares about their interests enough to send them a thoughtful gift. Such a small gesture, but it can tip the scales in your favor in a big way.

Want the perfect gifts to send? Our Bertha Mae gift baskets are the ideal option for sending a thoughtful corporate gift. The cookies, brownies, and treats we pack into our gift baskets will bring a smile to the recipients’ face. After all, who doesn’t love goodies? We offer you the easy, delicious way to show your gratitude!